About
🎨 Creative Direction & Design Leadership
With 17 years of experience (since 2008) in the ceramics industry, I specialize in transforming global design trends into innovative tile collections that stand out in competitive markets. As Design Manager, I lead the full creative cycle—from trend research and concept creation to production and market launch—ensuring each design balances aesthetics, functionality, and manufacturability.
🖌️ Expertise in Digital Printing & Surface Design
I manage tile graphics development using advanced tools like Adobe Photoshop (Mac & Windows) and multi color ICC Profiling with i1Profiler. My expertise covers inkjet, silkscreen, and Rotocolor techniques, with proven ability to solve complex issues in tone, glaze, and kiln behavior. Beyond graphics, I design textures and surface finishes (stone, marble, wood, concrete, metal effects) to meet both design and technical demands.
📊 Market-Driven Product Development
Every year, I deliver 150+ new designs and collections that directly support sales growth. From punch designs and 3rd fire décors, I create not just products but stories that connect with customers. I also develop bespoke projects for hospitality and large-scale architecture, bridging creativity with client needs.
🌍 Trend Forecasting & Global Exposure
I continuously track design and interior trends from leading exhibitions (Cersaie – Bologna, Salone del Mobile – Milan, Maison & Objet – Paris) to ensure collections align with international standards. I've successfully led design presentations in Egypt (ICS) and abroad, including showcasing at Cersaie in Bologna, Italy, which strengthened global connections and enhanced brand visibility. These experiences keep me up-to-date with Italian ceramic design & global trends.
📐 Innovation & Sustainability
Inspired by cross-industry influences (fashion, textiles, wallpaper, automotive), I integrate fresh concepts into ceramics while also exploring sustainable approaches that replicate natural beauty with eco-conscious solutions.
🤝 Leadership & Team Empowerment
I train and mentor creative teams on digital printing, color management, and design workflows, building strong design units capable of delivering consistent, high-quality results. My leadership has helped optimize processes and reduce time-to-market for new collections.
🚀 Passion for Design Collaboration
Design, for me, is storytelling and problem-solving combined. I'm always open to connect with professionals in ceramics, architecture, and design innovation to exchange ideas and create future-shaping collections.